Social & Psychological Decision's








With the ever increasing knowledge of Marketing on consumers, marketers now have a well firm grasp on not just general marketing schemes but a high understanding on how to market to consumers Psychological and Social factors. This in turn allows marketers to target a buyers true motives, perception, family, and overall culture while evaluating the consumer decision process.

Psychological Factor:


 As a generation Y consumer I have a pretty good understanding of social media, the internet, and most technologies, so when I was looking to buy a new laptop computer a few years back, I needed a product that was portable, light, and had a sleek outer appearance, but also could fulfill my technological needs for school and other recreational work. As I began to do research on what product I should invest my money in, I stumbled upon Apple Computer's website. As soon as I was on Apple's websites homepage I immediately felt a connection to the brand due to its extremely sleek and clean appearance. At that moment Apple had successfully marketed their brand to me by giving myself a glimpse of the image that their product brings by attacking my psychological motives. Apple had hooked my attention before I had even read a description or synopsis of the product. Apple knows that most consumers that buy their products are looking for that "new" and "advanced"look that their company can bring, so in turn that is how they design the company website so that it can trigger that psychological switch within a consumer. As I continued to read and conduct my research on Apple computers laptop's, I came across a link on their websites that showed how in buying an Apple laptop computer, it can sync and connect with any other apple product to share data and steam video & pictures. Apple once again had found a way to target my psychological needs by adding additional value to my currently owned apple products (Iphone, Ipod). So in summary Apple had successfully captivated my attitude and motives within 10 minutes of being on their website by having a real understanding on what drives our psychological needs and wants.
  Here is a link I found that helps show how you can incorporate Psychological aspects into your marketing. :)
http://blog.hubspot.com/marketing/psychology-marketers-revealing-principles-human-behavior

Social Factor:

Social marketing is an approach used to develop activities aimed at changing or maintaining peoples behavior for the benefit of individuals and society as a whole. After a post purchase of a product you (the consumer) either think of three different things: 1) You are a customer that has been satisfied; 2) You are a customer that has not been satisfied; 3) You are a customer who will continue to purchase from that company. For myself, after my post purchase of an Apple laptop I was extremely happy with the appearance and the performance. This in turn caused me to spread the word to my family and friends about my positive feedback about this product. Not only did I spread my positive review for this product by word of mouth, but by social media. By setting up an account with Apple to register my product, I imported my contacts from Facebook for my new Apple computer. Which in turn posted an indicator on my Facebook that I was a supporter of an Apple product. This action in turn helps by letting society know that there is a laptop device that can help boost performance in every day work, but yet still bring a more sleek, cool look to ones appearance. This is clear depiction on how Social marketing incorporates within in a company's ability to trust in their product so that buyer's give positive feedback to their family and over all culture, and to give a boost in awareness of an elite company that can give the world a tool that can bring their technological work to the next level.