In 2007 the United States began experiencing the drawbacks of the economic financial crisis, this economic decline did not just have an enormous effect small business, but also on most major corporations. This major financial recession forced marketers to change what they market, how they market, and most importantly how they choose to spend their money. Ford like many other fortune 500 car companies witnessed a major increase in the demand for more fuel economy vehicles during the automotive industry crises. This was a major change from consumers previous preferences for larger gas guzzling vehicles. Not only did Ford change its direction for more fuel efficient vehicles, it began putting spot light on bettering their vehicles and the world we live in. Ford created a new business strategy to keep direction and focus on the companies new ideals and values.
- Aggressively restructure to operate profitably at the current demand and changing model mix.
- Accelerate development of new products our customers want and value
- Finance our plan and improve our balance sheet
- Work together effectively as one team
- Great Products, a full family of vehicles – small, medium and large; cars, utilities and trucks – with best-in-class quality, fuel efficiency, safety and smart design.
- Strong Business, based on a balanced portfolio of products and global presence; and
- Better World, accomplished through our sustainability strategy.
Here are a few real world examples that show how Ford Motor's
has integrated and immersed its self in these new ideas and values, that will
continue to bring their company innovations and imagination to new
hight's.
- Medicine in Motion : "Deep in the remote hills of India’s Tamil Nadu region, people live disconnected from basic healthcare that is taken for granted in other parts of the world. Village by village, a specially equipped Ford brought them health services, communications, knowledge and data. In the process, Ford and its partners reimagined rural healthcare." Ford had given the mothers in Tamil Nadu cell phones that were enabled with voice-to-text technology. This in turn led the mothers to have up-to-date health information, and dates and schedule times to meet with health specialists. Not only did Ford bring health awareness efficiency, but by the time the project was over it had it had helped enable successful childbirth for 45 women with high-risk pregnancies. It also set up 27 pediatric and gynecology camps in the Tamil Nadu;s villages. Furthermore, Ford and its partners helped 1,600 women and children receive additional healthcare. The program was an absolute success in my book because it also traveled to 54 other villages to facilitate maternal and pediatric health awareness to over 3,100 people. Click the link :)https://corporate.ford.com/innovation/project-sumurr-medicine-in-motion.html
- Ford Smart Mobility:
Ford is now highlighting how it is using innovation not not only to
create advanced new vehicles but also to help chance the way the world moves by
solving today's growing global transportation challenges. Ford has not launched
25 global mobility experiments to launch this year to test new ideas and
address growing or increasing transportation challenges. The insights that are
gained due to these experiments will shape Ford's future investments.
3. Pre-Collision assist with Predestine detection:
Pre- collision technology is designed to reduce
the severity of and, in some cases, even eliminate frontal collisions involving
pedestrians. This collision assist technology will allow you to detect vehicle
or pedestrians when they become to close to your cars proximity using radar and
camera technology to scan the roadway ahead. If a collision with a driver of
pedestrian is detected, the system will provide a warning to the driver. This
technology is so great that even if the driver does not respond in time, the
Ford system can automatically apply up to full braking force to help reduce the
severity of even eliminate some frontal collisions.
4. Everyday Heros:
Ford continues to show that they not only care about the financial success of their company, but that they care about the future and guidance of new upcoming generations. Ford has come up with a program called "OC GRIP", this program brings mentors from ford into California schools to encourage students to stay out of gangs, showing that "Positive Impact" is key to making sure their future is brighter, and letting that child know that everyday people can be hero's. Please click on the link to watch the short video on how this program is changing the lives of children.
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