A futuristic look at Marketing Trends

Over the past few years we have witnessed many changes in the Trends that our society follows. Through technological advances and the ever increasing desire by consumers to live a more healthy life style, we are witnessing the transformation of marketing. Today I wanted to talk about a few things I thought were interesting about marketing trends from the now, and how these trends will transition into the future.


With technology and the demand for smart devices with internet capabilities rapidly increasing, marketers must be constantly looking into the future to see how these smart devices (that can access the internet) can be used to their advantage for advertising & online shopping. Smartphones & Ipads in my vision are the objects that enabled company's to bring their brand image right into the palms of their consumers hands. As a consumer myself, I am personally on my phone for a good portion of my day, and no matter what activity I am fiddling with, some sort of company ad or brand pops up on the screen. In a perfect world I would say that these ads or viewing the brand name did not effect my purchasing decision, but I know that viewing these ads and images are having a direct effect on what I purchase. This idea to me in a way is a little unsettling, but this is just the way clever marketing has, and must continue to develop to thrive in an ever changing technological world.

It is hand to really visualize how drastically the image of branding has changed with respect to technology over the past two decades. Here is a link to a list of what your favorite websites looked like 20 years ago.
Click Link :) http://money.cnn.com/gallery/technology/2015/05/08/old-websites/index.html?iid=SF_LN
After viewing this link you can see how different and unappealing these high profile company websites used to be like. With 2015 company websites you can now distinguish what a company is selling, and what their exact brand and message is within the first few moments of seeing the home page.



Riding off the technological advances in the recent years is the consumers demand for more affordable healthy food. Because of the accessibility to the internet, consumers now have an endless amount of resources to indicate if a product is actually healthy or if the products claims are well exaggerated. Company's must now take into account that their product's healthy claims can come under attack by consumers if that company's product does not fulfill its health benefit claims. This to me is a great way to keep a company's main focus on providing healthy natural food to society, over just succeeding in financial gain.
As stated in the McGraw Hill test book, marketers must view this increase in society's overall knowledge as an opportunity to explore different areas of marketing that do not focus solely on the product it self, but on the health benefits that come from purchasing that product.

Here is a link that describes how some major corporations are capitalizing on consumers choices seek out healthier alternatives.
http://money.cnn.com/2015/05/26/news/companies/taco-bell-pizza-hut-similac/index.html?iid=SF_LN

In this link Pizza Huts CEO David Gibbs states "You don't get the honor of being America's leading pizza brand without consistently keeping up with the changing needs of todays consumers." This statement alone shows the importance of adapting to the ever changing marketing world.