Launching a Product

Product Launch

In 2015 there are many marketing schemes that companies use to entice & bait consumers into buying their product or good. If we put all the clever ways marketers use to attract buyers up on a list, product announcements would be at the top of that list. Apple, McDonalds, Microsoft, Marvel Studios, and GEICO are just 5 prime examples of companies that have successfully adopted and executed a product launch. Adopting a product launch scheme as one of your companies initial marketing tactics can bring the most important aspect new products need to succeed, which is "Attention". When a new upcoming company is finally ready to reveal its product to the consumer world, the company must ask its self one question, "do we have product awareness?" If the answer to that question is no, well then your product is most likely already dead before it even hits the market. Businesses and corporations do not need to have fancy expensive reveal shows to successfully pitch their product to the public to gain "attention", you can bring plenty of public awareness to your product by issuing press releases, producing TV ads, or by putting your product ads on related customer basis websites. This attention can lead to a larger customer base and more sales for both the new product and other of your company's products. In addition to increasing customer base and sales, there are many other potential benefits in adopting a product launch as the publics first emotional connection to your product, such as; positive company reputation, loyal customers, higher awareness for next product launch, open up new business relationships, and higher investments.
https://www.youtube.com/watch?v=Etyt4osHgX0&feature=youtu.be

Winning a Product Launch:
According to Pragmatic Marketing there are six different areas a company must cover to insure a successful product launch.

1. Matching product capabilities to market needs- A company cannot develop or launch a winning product if the market wants one thing, and you are delivering another.
2. Clear positioning and product launch- A confused buyer does not buy. For a company to have effective positioning they must communicate the benefits and capabilities of their product so crystal clear to their buyer, that they get it without tremendous effort.
3.  Setting clear launch goals- Simpler goals produce more focused efforts and better results. A company wont have a chance at a winning product launch if they do not establish clear goals in early stages of the product launch.
4. The power of leverage- Using the power of leverage you can get the word out faster about your product, build your customer base faster and generate more revenue. Furthermore by adding the power of leverage to your product launch it will help your company guide launch plannes in evaluating the launch tactics that can help achieve launch goals and objectives.
5. Priming the pump- This process defines the activities that are conducted to build excitement and create demand for your product before it is generally available to buyers.
6. Time the launch event to maximize sales- Timing your launch date can mean all the difference in the world, and thats why timing is everything when it comes to launching a product. A company must identify the time and locations that afford maximum leverage. 

Marvel Cinematic Universe








Personally I believe the marketing team behind the MCU (Marvel Cinematic Universe) has commanded and mastered the art of product launching. In the past several years Marvel movies have dominated the movie box offices with Avengers #1 grossing over $600,000,000 dollars, and Avengers #2 grossing over $500,000,000 dollars. These kinds of numbers are not simple generated from cleaver TV advertisement, or online promotion, but are generated due to the hype and excitement that is brought every year from the MCU president "Kevin Feige".  Every year whether it be at San Diego Comic Con, or a MCU private announcement party, Kevin Feige continually brings personality, charisma, and a child like sense of wonder into Marvels upcoming movie slat. Here is a link to this years announcement of MCU's phase III movie slat that Kevin Feige himself delivers. I believe this is a perfect example of how a company can generate insight and hysteria while giving positive branding to your product or good.
:):):):):):):)
https://www.youtube.com/watch?v=L2VoJuVfbjI