Social & Psychological Decision's








With the ever increasing knowledge of Marketing on consumers, marketers now have a well firm grasp on not just general marketing schemes but a high understanding on how to market to consumers Psychological and Social factors. This in turn allows marketers to target a buyers true motives, perception, family, and overall culture while evaluating the consumer decision process.

Psychological Factor:


 As a generation Y consumer I have a pretty good understanding of social media, the internet, and most technologies, so when I was looking to buy a new laptop computer a few years back, I needed a product that was portable, light, and had a sleek outer appearance, but also could fulfill my technological needs for school and other recreational work. As I began to do research on what product I should invest my money in, I stumbled upon Apple Computer's website. As soon as I was on Apple's websites homepage I immediately felt a connection to the brand due to its extremely sleek and clean appearance. At that moment Apple had successfully marketed their brand to me by giving myself a glimpse of the image that their product brings by attacking my psychological motives. Apple had hooked my attention before I had even read a description or synopsis of the product. Apple knows that most consumers that buy their products are looking for that "new" and "advanced"look that their company can bring, so in turn that is how they design the company website so that it can trigger that psychological switch within a consumer. As I continued to read and conduct my research on Apple computers laptop's, I came across a link on their websites that showed how in buying an Apple laptop computer, it can sync and connect with any other apple product to share data and steam video & pictures. Apple once again had found a way to target my psychological needs by adding additional value to my currently owned apple products (Iphone, Ipod). So in summary Apple had successfully captivated my attitude and motives within 10 minutes of being on their website by having a real understanding on what drives our psychological needs and wants.
  Here is a link I found that helps show how you can incorporate Psychological aspects into your marketing. :)
http://blog.hubspot.com/marketing/psychology-marketers-revealing-principles-human-behavior

Social Factor:

Social marketing is an approach used to develop activities aimed at changing or maintaining peoples behavior for the benefit of individuals and society as a whole. After a post purchase of a product you (the consumer) either think of three different things: 1) You are a customer that has been satisfied; 2) You are a customer that has not been satisfied; 3) You are a customer who will continue to purchase from that company. For myself, after my post purchase of an Apple laptop I was extremely happy with the appearance and the performance. This in turn caused me to spread the word to my family and friends about my positive feedback about this product. Not only did I spread my positive review for this product by word of mouth, but by social media. By setting up an account with Apple to register my product, I imported my contacts from Facebook for my new Apple computer. Which in turn posted an indicator on my Facebook that I was a supporter of an Apple product. This action in turn helps by letting society know that there is a laptop device that can help boost performance in every day work, but yet still bring a more sleek, cool look to ones appearance. This is clear depiction on how Social marketing incorporates within in a company's ability to trust in their product so that buyer's give positive feedback to their family and over all culture, and to give a boost in awareness of an elite company that can give the world a tool that can bring their technological work to the next level.

A futuristic look at Marketing Trends

Over the past few years we have witnessed many changes in the Trends that our society follows. Through technological advances and the ever increasing desire by consumers to live a more healthy life style, we are witnessing the transformation of marketing. Today I wanted to talk about a few things I thought were interesting about marketing trends from the now, and how these trends will transition into the future.


With technology and the demand for smart devices with internet capabilities rapidly increasing, marketers must be constantly looking into the future to see how these smart devices (that can access the internet) can be used to their advantage for advertising & online shopping. Smartphones & Ipads in my vision are the objects that enabled company's to bring their brand image right into the palms of their consumers hands. As a consumer myself, I am personally on my phone for a good portion of my day, and no matter what activity I am fiddling with, some sort of company ad or brand pops up on the screen. In a perfect world I would say that these ads or viewing the brand name did not effect my purchasing decision, but I know that viewing these ads and images are having a direct effect on what I purchase. This idea to me in a way is a little unsettling, but this is just the way clever marketing has, and must continue to develop to thrive in an ever changing technological world.

It is hand to really visualize how drastically the image of branding has changed with respect to technology over the past two decades. Here is a link to a list of what your favorite websites looked like 20 years ago.
Click Link :) http://money.cnn.com/gallery/technology/2015/05/08/old-websites/index.html?iid=SF_LN
After viewing this link you can see how different and unappealing these high profile company websites used to be like. With 2015 company websites you can now distinguish what a company is selling, and what their exact brand and message is within the first few moments of seeing the home page.



Riding off the technological advances in the recent years is the consumers demand for more affordable healthy food. Because of the accessibility to the internet, consumers now have an endless amount of resources to indicate if a product is actually healthy or if the products claims are well exaggerated. Company's must now take into account that their product's healthy claims can come under attack by consumers if that company's product does not fulfill its health benefit claims. This to me is a great way to keep a company's main focus on providing healthy natural food to society, over just succeeding in financial gain.
As stated in the McGraw Hill test book, marketers must view this increase in society's overall knowledge as an opportunity to explore different areas of marketing that do not focus solely on the product it self, but on the health benefits that come from purchasing that product.

Here is a link that describes how some major corporations are capitalizing on consumers choices seek out healthier alternatives.
http://money.cnn.com/2015/05/26/news/companies/taco-bell-pizza-hut-similac/index.html?iid=SF_LN

In this link Pizza Huts CEO David Gibbs states "You don't get the honor of being America's leading pizza brand without consistently keeping up with the changing needs of todays consumers." This statement alone shows the importance of adapting to the ever changing marketing world.